We are here for you.
Digital Marketing can keep your business safe and help your brand navigate through this global crisis.
Communicate sensitively and honestl
We will help you understand that the Coronavirus situation is not just another marketing opportunity for your brands. Audiences can recognize a ploy to sell, therefore instead of using the content or copy like “Buy it before it runs out!”, or cashing in on your customer’s fear in any other way will most certainly tarnish the reputation of your brand. Instead, you can communicate sensitively and positively by telling the truth wisely, like “Think of others and buy only if you need it.”
- Fastrack changed its brand tagline from “Move on” to “Move in”
- Zomato started re-tweeting #HomeCooked food posts by people
- H&M allowed global aid organisation like Red Cross and WHO use their social media handles to spread COVID-19 messagesH&M handed the control of their social media handles to global health organisations like Red Cross and WHO
Strengthen your digital presence
- Airbnb started content series called “Online Experiences” for #StayAtHome adventures.
- NASA created a “Nasa At Home” website that hosts a series of interactive videos, home projects, challenges, online workshops and even interactive sessions with astronauts in space for children.
- A section for “Online Experiences” – content by AirBnB for #StayAtHome activities
- Facebook developed ready-made post templates to help smaller brands stay connected with their customers
Introducing inverse inbound marketing
- The latest campaign by Lifebuoy is more of a public message “Use any soap, but remember to wash your hands!”
- Jameson, an Irish whiskey brand, donated 500,000$ to the United States Bartender’s Guild as Bartenders are their key spokespeople/influencers
- Facebook has created free, easy and customisable ad templates for small businesses to ensure that they can continue to engage with their customers
Improve your digital collaterals
- YouTube carried out mass optimization of its site and reduced video streaming quality to ensure a smooth user experience